The 14th series of black words commonly used in business situations in China includes ‘Pilot first（试点先行）’, ‘Brand linkage（品牌联动）’, ‘Resource allocation bias（资源倾斜）’ and ‘Collaborative empowerment(协同赋能)’.
1. Pilot first（试点先行）
Before implementing a certain cooperation plan or business model on a large scale, it means first choosing a smaller scope or a specific area or project for experimentation to test the feasibility and effectiveness of the plan and obtain practical operation experience, providing a reference for subsequent comprehensive promotion. For example, a chain catering enterprise plans to launch a new series of dishes. It first conducts pilot sales in some stores. By collecting customer feedback and analyzing sales data, it can understand the popularity of the dishes and the possible problems in the operation process, and then decides whether to promote them in all stores across the country.
2. Brand linkage（品牌联动）
Two or more brands with certain market influence cooperate to carry out joint marketing activities, launch co – branded products, etc. By integrating the brand resources, audience groups, and market channels of both parties, they achieve complementary advantages between the brands, enhance brand awareness and product sales, and create greater commercial value. For example, the sports brand Nike and the fashion brand Off – White jointly launched a sneaker model, integrating the design concepts and brand characteristics of both parties. It attracted the attention of the fans of both sides, and the product sold out quickly as soon as it was launched, greatly enhancing the influence of both brands in the trendy culture field.
3. Resource allocation bias（资源倾斜）
In business cooperation, in order to achieve specific goals or promote the development of key projects, human, material, and financial resources are preferentially allocated and concentrated on a certain business area, project, or cooperation party to ensure that it can obtain sufficient support, develop rapidly, and achieve the expected results. For example, an Internet company, in order to expand overseas markets, allocates a large number of R & D personnel, market promotion funds, and high – quality advertising resources to the overseas business department, helping it quickly open up the situation in overseas markets and increase market share.
4. Collaborative empowerment(协同赋能)
All parties in cooperation provide each other with additional capabilities, resources, or knowledge through mutual cooperation, resource sharing, knowledge exchange, etc., to enhance the competitiveness and innovation ability of each party in the cooperation project, jointly promote the development of the project, and maximize value. For example, in a smart city construction project, technology enterprises, communication operators, and urban planning departments collaborate to empower each other. Technology enterprises provide advanced technical solutions, communication operators ensure high – speed and stable network communication, and urban planning departments provide planning guidance based on urban development needs. The three parties cooperate with each other to improve the overall intelligence level of the city.